TEREZA GLAZOVA


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courtesy by the artist.


Feelings Deluxe consists of three video works that started as a portrait of friends in a series of
somewhat real, heartfelt depictions. Questioning any orthodox notion of authenticity, the portrayal was exposed to the subtle corrosion by digital trendscapes.
Trend cycles typically follow a pattern of emergence, popularity, saturation and decline. Here‘s a breakdown of how they work:

1. Emergence — Trends begin with new ideas, concepts, or behaviors that gain attention and start to attract a following. This can be driven by various factors such as societal shifts, technological advancements, or influential figures.

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2. Popularity — As the trend gains momentum, it starts to attract a broader audience and becomes more mainstream. It becomes widely adopted and talked about, often driven by media coverage, social media, or influential endorsements.

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3. Saturation — At this stage, the trend reaches peak saturation point. It becomes prevalent and starts to lose its initial novelty. The market becomes flooded with products, services, or content related to the trend, and it becomes more challenging for new variations or iterations to stand out.

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4. Decline — After reaching its saturation point, the trend starts to decline. It may gradually lose its appeal as consumers move on to the next new thing or become fatigued by overexposure. Interest and engagement decrease, and the trend starts to fade from the mainstream consciousness. The duration of trend cycles varies widely. Some trends have a short lifespan and fizzle out quickly, while others endure for years or even resurface in modified forms at a later time. Certain trends have the potential to transcend their cyclical nature and become timeless classics.